JAIME LORENTE X BOGGI MILANO
Boggi Milano chooses Jaime Lorente as the protagonist of an exclusive project created in collaboration with GQ Spain. As an actor and symbol of natural elegance, Lorente embodies the essence of those who live with determination and authenticity. His relaxed confident style perfectly reflects the Boggi Milano philosophy that responds to the style needs of men, offering comfort, confidence and uncompromising elegance.
STYLE
Lorente knows perfectly well how important image is, in fact he still remembers what he wore to his first casting: “A blue T-shirt, jeans and white trainers.” For him, style is all about coherence: “My style, like that of many people, reflects my personality. For me, it is fundamental to feel comfortable in what I wear.” This approach fits perfectly with Boggi Milano, which sees clothing as a means to effortlessly express and strengthen one's identity.
FUTURE CHALLENGES
At thirty-three, Jaime has a great acting background. “Every project I've done has had a strong emotional impact on me, but I think that Money Heist was not only the most extensive, but also the most intense.” Now, he is ready to take the leap to directorship: “in October, I will start shooting my first film, it tells the story of a man addicted to drugs and how this affects the mother and the son.”
For Lorente, risk is part of the process: “the preliminary work on set must be arduous and intense, both in the analysis and the composition of the character: this is how you define the playing field. Once you've done that, everything you've learned is already part of you, and to work on the next one you have to be willing to fail.” A concept that aligns perfectly with the self-confidence, the spirit of adventure and the ability to adapt oneself to every personality, values that have made Boggi Milano one of the brands best loved by cosmopolitan men.