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MILANO PRIMA A TEATRO

MILAN: THE GENTLEMAN’S ATTITUDE WITH A BACKDROP OF GLAMOUR AND CULTURE

A Gentleman never forgets an important date. On the other hand, he also doesn’t need an excuse to be elegant. The rules that we, Boggi Milano, follow are clear. The first performance at the Teatro Alla Scala in Milan on December 7th that opens the season with the opera ‘Andrea Chenier’ with a realist repertoire par excellence, will put them into practice mode and get their heads in the game.

A formal, niche event that pushes all those gentlemen who never make promises they cannot keep, to bet on themselves and walk onto the field. Together, they form a team, a team of peers who do not know each other but who recognise themselves from their looks, attitudes and behaviours. They also recognise each other from their outfits. They meet and compete in a kingdom that responds exclusively to their queen’s appeal: refinement. Without uttering a word, they leave their clothes to do the talking. This is why we, Boggi Milano, who see dress as a representative icon of our history, want to participate in the celebration of such events. Those who wrap their formalities in the highest manifestation of class and elegance, a manifestation that does not die after a single event but that precedes and continues it. To be elegant is a way of being someone who not only wants to survive, but who wants to live in the true sense of the word even before the event: before, during and after. An essence like the Gentleman’s Attitude is a constant presence at all hours of the day and night. And when it is a city like Milan setting the stage, the spectacle appears where glamour and culture join in unison.

Milan was the first stage to welcome us with open arms, contributing to making the Boggi Milan style an unmistakable one born from a combination of traditional cuts and contemporary elemnts. Since 1939, we have continued to grow and today, we have the honour of hosting our Gentlemen in ten stores. 

Discover our stores: https://www.boggi.com/en_IT/stores