Privacy Policy

INTRODUCTION

At BOGGI USA ECOMM LLC, we value the trust you place in us—not only as a customer but as a person. Respecting your privacy is fundamental to who we are as a company. We are committed to transparency. This Privacy Policy explains how we handle your data with the care and integrity you deserve.

This Notice applies when you:

Visit our website at https://www.boggi.com/en_US/ or any other websites, pages, features, or content that link to this Notice (the “Sites”);
Visit us at any Boggi Milano or Boggi Milano Factory Store (the “Stores”).

If you are a California resident, please click here for our California Privacy Notice at Collection.

In this Notice, we outline:

The types of personal information we collect through our services;
How we use that information;
Whom we may share it with;
Your rights and choices regarding your personal data;
The steps we take to protect your information.

We may update this Notice from time to time. Please refer to the “Last Updated” date at the top of this page to stay informed of any changes.

Unless required otherwise by applicable law, your continued use of our Services after any changes means you acknowledge and accept the updated Notice. If you do not agree with any part of this Notice, we respectfully ask that you discontinue the use of our Services.

THE TYPE OF PERSONAL INFORMATION WE COLLECT THROUGH OUR SERVICES

PERSONAL INFORMATION WE COLLECT

We collect certain personal information about you and how you interact with our Services—whether you're browsing our website, engaging with our content or shopping in one of our Stores.

“Personal information” refers to any information that relates to you, identifies you directly, or could reasonably be used to identify you:

Information you voluntarily provide to us;
Information we collect from you automatically through cookies;
Information we collect from third parties.

WHEN YOU INTERRACT WITH OUR SITE

Information You Voluntarily Provide to Us.We, or service providers that assist us in providing, maintaining and operating our Site, may collect the following types of personal information from you:

Online Shopping:You may be able to browse and purchase Boggi Milano products and gift cards through our Services. We may provide you some shopping features or functionality, such as the option to favorite certain items. The use of such features is optional and often require the collection and use of information such as your shopping habits, product selections and other tracking information. To process your purchase, we ask for information such as your name and surname, billing and shipping address, telephone number, email address and payment card information. We use this information to process your purchase, confirm your order and deliver the items to you.
Marketing:We may use your contact information to communicate with you about our products, services and promotions.
Account Registration and Management:You may be able to register to create an account through our Services. To do so, we ask for information such as your name and email address. You also have to provide your age and gender.
Through the “My Boggi Account"feature, you can:
o store billing and shipping information, so you will not have to enter it again when you make another purchase through our Services;

o store credit card information and details of your past purchases. To use this feature, we ask you to provide your credit card information and the corresponding billing address;

o you can also use the “My Boggi Account” feature to create a wish list of products you want and share your list by email with friends and family.

o you can create and save an address book on your account, changeable at any time.
Surveys:You may be able to participate in surveys and we will not ask any further personal data.
Electronic Newsletters:You may be able to sign up through the Services to receive electronic newsletters and promotional emails from Boggi Milano, including new ideas, special offers and event information. To sign up to Boggi newsletter we only require your email address. We use this data to send you communications about our products and services, invitations to specials sales and events at Stores located near you, and notices of new arrivals. We also use this information to tailor our newsletters to reflect your preferences. You can choose at any time not to receive marketing emails from us by clicking on the unsubscribe link within our marketing emails. You also may use the email preferences section of the “My Boggi Account” feature to opt out of receiving marketing emails or to specify which, if any, communications you would like to receive from us. There is no charge to you to unsubscribe.
Mobile Marketing:You may be able to sign up to receive communications about our products and services through your mobile device by submitting your mobile telephone number. If you sign up for mobile communications, we may send you autodialed marketing text messages about our products, services and promotions. It is your responsibility to notify Boggi Milano in the event that you disconnect your mobile number. You can always opt out free of charge by clicking the unsubscribe link provided via WhatsApp or SMS.
Boggi Privilege:You may join our Loyalty program Boggi Privilege through our Services. To join, we ask for your name and surname your place of residence, title and email address. We also collect your birth date and communication preference.
We use this information to communicate with you by email or text message about products and services and exclusive offers tailored to reflect your interests and preferences, including early access to sales and a birthday discount. We also use the information for internal analysis (business) and customer service purposes. When you join Boggi Privilege we also maintain a record of your purchase.

You can choose at any time not to receive marketing or other communications from us by clicking on “Unsubscribe”.

Contact Us:If you communicate with us through the “Contact Us” link in any of the Services, we may ask you for information such as your name, email address and telephone number to respond to and communicate with you about your questions and comments.

Information We Automatically Collect.To the extent permitted under the applicable law, we may collect certain types of information automatically, such as whenever you interact with our Site. We may collect the following types of information automatically from you: such as Usage data, Device information and location information. For more information Check our Cookie policy.

WHEN YOU VISIT OUR STORES

Information You Voluntarily Provide to Us.Here are some of the ways we collect personal information from you in our Stores and a description of how we use the information:

Shopping:When you purchase products or obtain services in our stores, we may request information necessary to process your transaction or provide the requested services. Depending on the payment method used and as permitted by applicable law, we may collect details such as your name, driver’s license or ID number, passport number, and bank account or payment card information.
Made to Measure:When you request additional services to personalize your shopping experience, such as tailored clothing made to fit your specific measurements and preferences, we may collect further information beyond what is required for shopping, including your mailing address and telephone number.
Customer Registry:You may join our Customer Registry at our Stores. To join, we ask for your name and surname, home country, title, email address, and mobile number and birthday date. We use this information to communicate with you about our products, services and promotions, and for other marketing and Customer Assistance purposes.
Customer Satisfaction Surveys:When you buy products or obtain services in our Stores, we may ask you to complete a customer satisfaction survey. In submitting a survey, you don’t have to provide any further personal information.

Information We Automatically CollectTo the extent permitted under the applicable law, we may collect certain types of personal information automatically when you visit one of our Stores:

CCTV:We may use closed-circuit television, video recordings, photography and/or similar technology to monitor our stores for security, fraud, loss prevention, incident reporting and operational purposes.
WI-FI Data collection:in certain Stores, we may use technology that collects data through Wi-Fi signals emitted by mobile devices. This technology helps us understand general store occupancy. The data is collected when a device’s Wi-Fi is enabled and within range of our in-store network. Any information used for analysis is processed in a way that does not identify individuals, and the data shared with us is aggregated and used solely for analytical purposes.

HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information as described in this Privacy Policy for business and commercial purposes, or as disclosed to you prior to such processing taking place. We may process your personal information:

To Provide Boggi Milano’s Services. We will use your personal information to provide information or perform Services that you request, including managing your request as a registered user of our Site or a customer in our Stores.

To Enforce Compliance with Our Terms, Agreements and Policies. When you access or use our Services, you are bound to our Terms. To ensure you comply with them, we process your personal information by actively monitoring, investigating, preventing and mitigating any alleged or actual prohibited, illicit or illegal activities on our Services. Subject to the applicable law, we may also process your personal information to investigate, prevent or mitigate violations of our internal terms, agreements or policies and enforce our agreements with third parties and business partners.

To Detect and Prevent Fraud and Security Risks. We may process your personal information to help monitor, prevent and detect fraud and abusive use of our Service, monitor and verify your identity so that unauthorized users do not gain access to your information, enhance system security, and combat spam, malware, malicious activities or other security risks that might result in financial loss.

To Provide Customer Support or Respond to You. We collect any information that you provide to us when you contact us. Without your personal information, we cannot respond to you or ensure your continued use and enjoyment of the Services.

To Provide You with Service-Related Communications. We will send you administrative or account-related information to keep you updated about your account and the Services. Such communications may include information about Notice updates, confirmations of your account actions or transactions, security updates or tips or other relevant transaction-related information. Service-related communications are not promotional in nature. You are not able to unsubscribe from such communications, otherwise you may miss important developments relating to your account or the Services.

To Provide Marketing Communication. (e.g., SMS, Email). We may collect your email address, phone number or other electronic addresses that you voluntarily provide to us when you choose to participate in our promoting activities or subscribe for marketing communications. When you no longer wish to receive these marketing messages from us, you can opt out at any time by unsubscribing or following the instructions contained within such messages. Please see our Cookie Policy.

To Research and Develop of Our Services. We may process your personal information and derive analytical and statistical data to better understand the way you use and interact with our Services. For instance, analyzing where, on which types of devices and how our Site is used, how many visitors we receive, and where they click on the Site may help us improve our existing Services and to build new Services. Please see our Cookie Policy for more information.

To Personalize Your Experience. We may process your information to personalize your experience. By personalization, we enable you to interact with our Services more easily across platforms and devices. We also use it to remember you in case you re-visit our Site, so we will know if you have already been served with surveys, or (where Site content is undergoing testing) which version of the content you were served. Please see our Cookie policy for more information. We may also aggregate or deidentify any personal information that we collect in connection with our Services, such that the information is no longer personally identifiable or attributable to you. We may use such aggregated or de-identified information for our own business purposes without restriction.

SHARING YOUR PERSONAL INFORMATION

We will not sell, share or otherwise disclose your personal information for purposes unrelated to those detailed in this Policy. To that end, we will take reasonable precautions to allow access to your personal information to only our employees, agents, contractors or similar entities to the extent necessary for the purposes set out in this Policy. We may share your personal information in the following ways. Service Providers. We also may disclose the information with our service providers, vendors and contractors who perform services on our behalf based on our instructions. These service providers are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. With Our Third-Party Marketing Partners. We may disclose your information with our marketing service providers to provide targeted advertising services. As Necessary to Comply with Our Legal Obligations. We also may disclose information about you (a) if we are required to do so by law or legal process (such as a court order), (b) in response to a request by law enforcement authorities, or (c) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.

CHILDREN’S PRIVACY

Our Services are not directed to children under the age of 18 and we do not knowingly collect personal information from children under the age of 18. If we become aware that we have inadvertently received personal information from a visitor under the age of 18 on our Services, we will delete the information from our records.

HOW LONG WE KEEP YOUR PERSONAL INFORMATION

We retain your personal information for as long as necessary to fulfil the purposes described in this Privacy Notice, unless a longer retention period is required or permitted by law (for example, tax, accounting or legal obligations). We apply specific retention periods for certain categories of data, such as:

Navigation data: See cookie policy.
Data needed for account creation and enrolment into the Boggi Privilege program: The data will be stored until the data subject proceeds with the deletion of the account or after 3 years of non access/use of the account and the associated Boggi Privilege program
Order and transaction data: The data will be stored for 10 years (for accounting and legal compliance).
Fulfilment of customer’s requests for information/contact: The data will be stored for 1 year.
Made to measure data: The data will be stored for the time needed to book an appointment at the store.
Data needed for security and fraud prevention: The data will be stored for the time required as by law.
Marketing data: The data will be stored for the period for which you actively interact, meaning that you have purchased one or more products in the last three years from the sales outlets of the RSA group or you have accessed, over the same time period, your Boggi Privilege account (or until the consent is revoked, if earlier).
Data needed for the management of requests regarding the protection of personal data and requests from other interested parties, pursuant to Articles 15 et seq. of the GDPR (rights of the data subject).
CCTV cameras data: The data will be stored for 24 hours.

YOUR RIGHTS

Depending on where you reside and/or on specific legal limitations, the applicable laws in your jurisdiction may grant you the right to make certain privacy requests. Consumers that do not live in one of these jurisdictions may still make the same privacy requests, and we will take reasonable steps to fulfill them.

Subject to certain limitations and exemptions, consumers may make a request to:

Right to Know/Access. You may have the right to obtain a copy, or a list of categories of the personal information that we hold about you, as well as other supplementary information, such as the purposes of processing, and the entities to whom we disclose your personal information.
Right to Know/Access. .
Right to Correct. You may have the right to correct any of your personal information in our records and systems. You may request us to rectify, correct or update any of your personal information held by us that is inaccurate.
Right to Delete. Under certain circumstances, you may have the right to request that we delete the personal information that we hold about you. This right is not absolute, and we may refuse your right to delete if it is reasonably necessary for us to provide a service requested by you; to perform a contract between us; to maintain functionality and ensure security of our systems; to enable solely expected internal uses of your personal information; to exercise a right provided by law; or to comply with a legal obligation.
Right to Portability. Under certain circumstances, you may have the right to request your personal information in a portable format to facilitate its transfer to another service provider.
Right to Appeal. In certain jurisdictions, you may have the right to appeal if we refuse to take action on your rights request. Instructions on how to appeal will be provided to you upon such a denial, but in any event, such instructions will be substantially similar to those provided below for submitting requests.
Right to Opt-Out of Sale or Sharing (CCPA). You may have the right to opt-out of sale of your personal information. We generally do not sell your personal information for profit. In addition, you may have also the right to opt-out of sharing your personal information for behavioral advertising purposes. Like many websites, we use cookies, pixels, and similar technology, and we share certain information, such as your IP address or device identifiers, to certain third-party advertisers in order to improve your user experience and to optimize our marketing activities. You have the right to direct us not to share or use your personal information for targeted advertising purposes.
Right Against Discrimination (CCPA). You have the right not to be discriminated against for exercising any of the rights described in this section. We will not discriminate against you for exercising your privacy rights.
Right to Limit Use of Sensitive Information (CCPA). Boggi USA ECOMM LLC does not use or disclose sensitive personal information for purposes that, under applicable law, require us to offer consumers a “Right to Limit” the use or disclosure of sensitive personal information.
Shine the Light. California residents may request information about our compliance with California's Shine the Light law. We do not share personal information with third parties for their own direct marketing purposes without your consent. To request information regarding our compliance with this law, you may contact us at privacy@boggi.com.

To submit a request regarding the exercise of your rights, please contact us at privacy@boggi.com.

CALIFORNIA RESIDENTS: NOTICE AT COLLECTION

The California Consumer Privacy Act, as amended by the California Privacy Rights Act (“California Privacy Laws”) requires us to disclose the following information related to our privacy practices. If you are a California resident, this section applies to you in addition to the rest of this Privacy Notice.

Categories of Personal Information Collected, Used and Disclosed

Identifiers, such as your name, shipping and billing address, unique personal identifier, email, phone number, driver’s license or ID number, passport number, or similar identifiers.

Characteristics protected under state and federal law, such as your age, gender and other demographic information.

Commercial information, such as your purchase history, transaction records, payment information, wish list and customer appreciation program participation.

Internet or other electronic network activity information, such as technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and information about your visit, including your browsing history, search history, the webpage visited before you came to our Site, length of visit and number of page views, click-stream data, locale preferences, your mobile carrier and system configuration information.

Audio or Visual information, such as your video recording through our Stores’ CCTV footage.

Geolocation data, such as geolocation, to the extent you have configured your device to permit us to collect such information.

Inferences drawn from any of the information listed above, such as your shopping preferences, characteristics, and behavior.

Retention of Personal Information

Navigation data: See cookie policy.
Data needed for account creation and enrolment into the Boggi Privilege program: The data will be stored until the data subject proceeds with the deletion of the account or after 3 years of non access/use of the account and the associated Boggi Privilege program.
Order and transaction data: The data will be stored for 10 years (for accounting and legal compliance).
Fulfilment of customer’s requests for information/contact: The data will be stored for 1 year.
Made to measure data: The data will be stored for the time needed to book an appointment at the store.
Data needed for security and fraud prevention: The data will be stored for the time required as by law.
Marketing data: The data will be stored for the period for which you actively interact, meaning that you have purchased one or more products in the last three years from the sales outlets of the RSA group or you have accessed, over the same time period, your Boggi Privilege account (or until the consent is revoked, if earlier).
Data needed for the management of requests regarding the protection of personal data and requests from other interested parties, pursuant to Articles 15 et seq. of the GDPR (rights of the data subject).
CCTV cameras data: The data will be stored for 24 hours.

HOW TO CONTACT US

If you have any questions or comments about this Privacy Notice, or if you would like us to update information we have about you or your preferences, please email us at privacy@boggi.com or you can call us at +12027546469.

LAST REVIEW September 2025

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PRIVACY POLICY