BOGGI, constellation of success.
Since 1939, the history of Boggi has been strewn with successes. Today, the Boggi Milano brand is a point of reference for generations of men who dress with classic elegance but not rigid formality.
In 1964, the first single-brand boutique opened in Milan. In a few years, a modern retail chain was born in which it was possible to choose between classic suits and casual wear.
The nineteen eighties and nineties were years of development and growth in Italy and abroad, during which the brand image was more clearly defined. The range became broader, the collections were updated whilst at the same time respecting tradition. Together with professionals who wear suits daily, younger consumers were attracted by formal details. The stylistic research was refined, new shop set-ups were investigated and another great advantage for the Boggi brand was strongly promoted: high product quality in perfect relation to its price.
2003 marked a turning point. The new management set itself the goal of becoming the top Italian single-brand men’s clothing chain and achieving a strong presence abroad.
In the last years, Boggi Milano has undergone a commercial development that brought the brand to be known in the international market. Boggi Milano paid particular attention to the choice of its international partners, thus increasing its growing presence in the global market, more effectively. Thanks to the business strategy, Boggi Milano increased the stores in Europe as well as the Flagship stores in the major European cities, both in the main airports as well as in the city centres of London, Paris, Madrid, Berlin, Munich, Zurich, Athens, Salzburg, Moscow, Budapest, etc… and in the emerging markets (Middle East, India, China, Russia and Brazil).